August 21st, 2023 - The MLS is experiencing a seismic shift with Lionel Messi's entry. With Inter Miami's recent dramatic penalty shootout victory against Nashville SC in the Leagues Cup Final, BetUS.com - the original online sportsbook marking its 30th season this year – finds itself at the epicenter of this transformation, having quickly become the leader in American Major League Soccer (MLS) betting by developing an unprecedented number of betting options for its “suddenly soccer-obsessed customers,” according to the company.
BetUS.com is noting a historic increase in MLS betting and revenues since Messi arrived on American shores, according to Tim Williams, director of public affairs for BetUS, and only expects further growth in betting revenue from MLS fans as time goes on, due in large part to the acquisition of star players “which American bettors expect to see on their favorite teams,” Williams says. “We hope to see many others join Messi in the MLS.”
Williams shared, "The amalgamation of Messi's inaugural season in the MLS and his undeniable prowess has ushered in a unique era in sports betting. Our prop bets have rocketed, particularly after his team's triumphant first title win and the ongoing unbeaten streak since Messi's arrival in the US."
"The fervor around Messi's inaugural final with Inter Miami was palpable. The betting patterns mirror the elation and the unshakeable faith supporters harbor in his game-changing abilities," elucidated Williams. He further highlighted, "His incredible goal from outside the box in the final was a testament to his unmatched caliber."
Williams observed, "The unbeaten streak prop emphasizes Messi's transformative touch to Inter Miami's fate. The recent face-off with Nashville was intriguing, as they showcased their ability to challenge Messi's squad, especially with their commanding presence during Saturday's game."
Williams elaborated, "The Messi-Ronaldo rivalry consistently sparks debates and wagers. The prevailing narrative in our circles centers on Messi's potential to eclipse Ronaldo's goal tally by year's end. Equally telling is the jersey sales prop, underscoring his vast influence beyond just the matches."
Williams says his company is witnessing explosive growth in betting on MLS, and believes it is driven in large part by the past acquisition of international superstars like Zlatan Ibrahimovic, Thierry Henry, and Kaka, just to name a few, and recent incorporations like Lionel Messi, Sergio Busquets, and Jordi Alba. “We are seeing a nearly 50 percent year-on-year growth in betting on MLS. That is really without precedent in our business and makes us extremely excited for the future of the sport in the United States.”
BetUS says it is committed to remaining at the forefront of the demand for MLS wagering options, having recently unveiled the largest betting market of Lionel Messi prop bets available anywhere.
At what minute range will Lionel Messi have his first direct involvement (goal/assist) in his debut? (US Open Cup)
Will Lionel Messi be seen with another major sports or entertainment celebrity in Miami in August 2023?
About BetUS
BetUS (pronounced “Bet U.S.”) is the original online sportsbook, celebrating its 30th season serving sports fans this year. A global pioneer established in 1994 and licensed internationally, BetUS provides a safe and secure place for sports wagering to more than one million customers around the world.
For journalists in the U.S.: We understand the importance of integrity in journalism and wish to affirm that utilizing our insights, data or quotes in your reporting aligns with and is protected by your First Amendment rights, even in states where sports betting has not explicitly been made legal. The information we provide is intended to enhance your audience's enjoyment of their favorite sports. It is up to each individual to discern if or how local laws apply to them, particularly in terms of their use of international sportsbooks. BetUS.com has thousands of customers from countries around the globe, operates under a recognized jurisdiction's license and adheres to responsible gaming practices as it celebrates its 30th season in business.
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